Motion Branding and Systems Leadership
Creating clarity, consistency, and flexibility across video and motion
As video and motion output increases, brands often struggle with consistency. Different teams, vendors, and timelines can lead to work that feels fragmented, even when intentions are good.
My role has been to help organizations bring structure to motion and video without limiting creativity. I focus on defining systems that allow teams to move faster, stay aligned, and produce work that feels unmistakably on brand.
Defining a Motion Language
I led the development of a motion branding framework that establishes how brand elements behave over time. This includes pacing, transitions, typography in motion, and the relationship between video and graphics.
Rather than prescribing rigid rules, the system provides a shared language that creators can adapt across formats, platforms, and storytelling needs.
Base States and Motion Behavior
A key part of the system is defining base states for motion. These establish how elements enter, exit, and transition, creating consistency even when content changes.
By defining these behaviors once, teams are able to build new work quickly without reinventing motion decisions each time.
Templates Built for Scale
To support teams across the organization, I developed a set of motion and video templates designed to balance consistency with flexibility.
These templates are not meant to replace creativity. They remove friction, allowing teams to focus on storytelling while maintaining brand alignment across a high volume of work.
Brand Expression in Motion
This reel represents the collective output of the motion branding system in practice.
Rather than showcasing individual pieces in isolation, it reflects how video and motion graphics come together across campaigns, formats, and teams to express a unified brand presence.
The consistency seen here is the result of clear standards, shared tools, and ongoing collaboration. The work spans multiple contributors and use cases, all operating within the same motion language.
Leadership and Impact
Beyond creating assets, I work closely with designers, video teams, and partners to guide adoption and use. I represent motion branding within broader brand conversations and help teams understand not just how to use the system, but why it exists.
The result is work that feels cohesive, intentional, and confident, even as contributors, formats, and timelines change.
