The Rothko Challenge
Motion Graphics, Creative / Art Direction
Motion Graphics, Creative / Art Direction
When the Columbus Museum of Art asked for a creative treatment to promote their Rothko exhibit, there was one big rule: I couldn’t use any of the artist’s actual work. Instead, I turned to Rothko’s own words for inspiration. His reflections on color, emotion, and human connection became the foundation of the campaign’s voice and tone, creating a piece that captures the spirit of his art without ever showing it.
