Together, We Are Ohio State
National Brand Campaign
The Context
This project represents my work in broadcast and large-scale campaign production.
Created in collaboration with SpaceJunk Media, this national campaign for The Ohio State University was developed for major broadcast placements during football games and other high-visibility moments. The work includes multiple spots, each focused on a different aspect of the university, from brand identity to research.
The Role
My role focused on motion design and visual continuity across the campaign. I developed and animated the motion graphics system, including typography and line elements that connect each scene and help unify the overall tone.
I was involved early in the process, working with the art director and production team to shape the motion approach through animatics and pre-production.
In Production
That work carried through production, where I continued supporting the project on set to ensure consistency between concept and execution.
Broadcast work requires clarity under pressure. Large crews, tight timelines and high visibility placements leave little room for guesswork. My focus is on defining motion early, supporting the team throughout production and making sure the final work feels cohesive and intentional.
What This Project Demonstrates
This project reflects my ability to contribute within complex productions while maintaining a clear creative throughline. I focus on building systems that support the work, aligning teams early and helping ensure consistency from concept through final delivery.
