Explaining the Science Behind Gene Therapy
Ohio State Research Storytelling
How do you explain a medical breakthrough that’s happening at the cellular level?
This social media explainer was created to introduce audiences to groundbreaking gene therapy research taking place at The Ohio State University. The challenge was to communicate a highly technical scientific process in less than thirty seconds while keeping the story engaging, visually clear and accessible to a broad audience.
Rather than relying on laboratory footage or stock imagery, I used 3D animation and motion graphics to visualize what can’t be seen: the process of editing a patient’s stem cells to produce healthy red blood cells and reduce the effects of sickle cell disease.
Working alongside writers, science communicators and Ohio State’s content strategy team, we developed a concise script that translated complex research into a story designed specifically for social media. Every visual element was created to support the science while remaining true to Ohio State’s visual identity and brand standards.
This piece is part of an ongoing series highlighting innovative research across healthcare, engineering and science. The goal of the series is to broaden awareness of Ohio State’s research enterprise by making complex discoveries understandable and engaging for audiences ranging from prospective students and alumni to faculty, researchers and the general public.
My Role
• Creative Direction
• Motion Design
• 3D Modeling & Animation (Cinema 4D)
• Story Development
• Visual Design
• Video Editing
The Challenge
Gene therapy is difficult to explain because the most important moments happen inside the body. Traditional video simply can’t capture the process.
The challenge was to simplify a complex scientific concept without sacrificing accuracy, creating visuals that help audiences immediately understand how gene editing can lead to healthier red blood cells.
The Solution
Using Cinema 4D and Adobe After Effects, I created a stylized visual language that illustrates gene editing, DNA, stem cells and red blood cells through clean geometric forms and animation. The simplified design keeps the focus on the science while reinforcing Ohio State’s brand through consistent typography, color and motion.
I enjoy projects like this because motion graphics can make invisible ideas visible in ways that live-action cannot. Whether explaining medical research, engineering innovations or scientific discoveries, animation provides an opportunity to transform complex concepts into clear, engaging stories.
